Virtual typography


After reading Matthias Hillner’s book on virtual typography, I discovered the practical uses for digital and dynamic typography in contemporary design.

The book is a collection of virtual typographic information, an archive of the inspirations of Matthias Hillner as well as some of his own works.

Hillner was an innovative graphic designer and produced animation logo design with London design agencies.

Letter constructions can hold greater interactions through virtual type.

San Serif type forms (e.g. Helvetica, Gill Sans, Univers ect) could present different attitudes like never before. The ever corporate ‘Gill sans’ had produced a sense of feeling and emotion through motion. The characters of the typeface could maintain a clearer vision of designer/branding intent (an alternative one too!).

This collection of works inspired me to experiment with virtual typography, but to also generate another level of interest to my design work.

Weeks later I was asked to produce a small motion logo graphic for a small media company that I had a couple of connections with.

The animation shows a ice blue square which tilts and shudders like an egg soon to hatch. A subtle pause and the egg slowly begins to deconstructs into the 12 graphic components of the company logo.

Screen Shot 2013-02-28 at 17.42.50 Screen Shot 2013-02-28 at 17.43.00 Screen Shot 2013-02-28 at 17.43.23 Screen Shot 2013-02-28 at 17.43.41 Screen Shot 2013-02-28 at 17.43.49 Screen Shot 2013-02-28 at 17.44.08

The logo was unsuccessful with the company, but I enjoyed experimenting with a combination of Typography and motion graphics in my work.

Jack – great website! – Onsite art/type installation ‘Sun Three’ (Simon Husslein)


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